Privacy Policy
Effective Date: 1 April 2025
This Privacy Policy explains how Houses in Scarborough (www.housesinscarborough.co.uk) collects, uses, shares, and protects your personal data. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Houses in Scarborough is the data controller for any personal data you provide through our website, over the phone, or via email.
Contact: info@housesinscarborough.co.uk
2. What Personal Data We Collect
- Contact details: name, email address, phone number
- Property-related information you provide
- Communication data: emails, form submissions, and call recordings
- Technical data: IP address, browser type, usage data (via cookies)
3. Legal Basis for Processing
- Consent: for marketing communications
- Contract: to respond to your enquiries or provide services
- Legal obligation: to comply with law
- Legitimate interests: to operate and improve our services
4. How We Use Your Information
- To respond to enquiries and provide requested information
- To contact you about properties you’re interested in
- To share details with solicitors if progressing a property sale
- To send marketing offers (if consented)
- To improve our services, including via call recordings
- To analyse website traffic via Google Analytics
5. Marketing Communications
If you opt in, we may send you occasional offers or updates. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.
6. Google Analytics and Cookies
We use Google Analytics to understand how users interact with our website. It collects anonymised data such as:
- IP address (partially anonymised)
- Device/browser type
- Pages visited, time on site, interactions
More on Google’s data use: Google’s Privacy & Terms.
You can disable cookies through your browser or via cookie settings on our website.
7. Sharing Your Data
We do not sell or rent your personal data.
We may share your information with:
- Solicitors or conveyancers for property sales
- Service providers operating on our behalf (under strict agreements)
- Regulators or legal authorities if required
8. Data Retention
We keep your personal data only as long as necessary:
- Enquiry data: up to 12 months
- Sales/customer data: up to 7 years (legal/accounting)
- Marketing data: until you unsubscribe
9. Your Rights
You have the right to:
- Access your data
- Request correction or deletion
- Withdraw consent at any time
- Object to or restrict processing
- Lodge a complaint with the Information Commissioner’s Office (ICO): Make a Complaint
To exercise your rights, email: info@housesinscarborough.co.uk
10. Security
We use appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will appear on this page with the revised effective date.